CAMPAIGNS

U.S. CENSUS BUREAU: 2020 CENSUS RECRUITMENT CAMPAIGN

The objective of this campaign was to inspire more than 2 million people of all ages (college students, stay at home moms, retirees, veterans, gig-workers, etc.) to apply for short-term positions as 2020 decennial census workers as part of the largest peacetime mobilization in the country. Every 10 years the Constitution requires that there is a count of every individual living in the US and its territories. This massive effort requires a large temporary staff including many who will go door-to-door to count those who do not respond online or by mail. We created nearly 300 pieces of communications for print and digital ads, and social media channels, both in English and in Spanish to support this effort. The campaign will be executed across integrated channels via a tool kit distributed to Census field offices.